Availius (СЕО Konstantin Bas) announced a new type of service.
February 28, 2017
Six months ago, Availius (СЕО Konstantin Bas) announced a new type of service: inserting letters, invoices and other documents into envelopes and mailing them to clients. Within a very short time, this service gained top popularity among the company’s service portfolio and allowed all production facilities to operate at capacity.
Before working with Availius, many clients had not even been aware of the true costs of mailing documents and letters. Normally, all budget assessments take into account the costs of postage and related supplies, while the process of folding the papers and stuffing them into envelopes is taken for granted. However, this process alone accounts for the better part of all mailing expenses. The worker doing the folding and stuffing can only do it this fast, and the longer he works the slower he goes. Labor is extremely expensive, and the labor costs of mailing just one envelope is over 30 cents.
Konstantin Bas has suggested that the company’s clients capitalize on the document mailings by using the mailing service as a marketing tool, i.e. by inserting into the envelopes containing the clients’ letters promotional materials whose contents are based upon the client’s specific area of business. As most of the Availius clients are medical laboratories, said promotional materials inform the patients of new types of services, new diagnostic tests, patient service center locations, etc.
Says Konstantin Bas, “Most importantly, such marketing companies don’t impose any extra expenditures upon the clients’ marketing budgets. Launching such additional marketing services has resulted in the clients’ increased revenues which almost fully cover all mailing expenses.”